Keeping a constant look-out for new market opportunities isn’t a new activity for Bieze Food Group. It was already doing it back in 1954 when Frank Eduard Bieze decided to start his own business. He certainly had an entrepreneur’s nose for market opportunities and customer needs. Plus the ability to make other people equally enthusiastic about his ideas. From batteries to stomach pills and from tea and biscuits to the salads which ultimately set Bieze on the growth path it is still travelling today.
In 1956 Frank Eduard Bieze buys J.L. Bakkers Agenturen NV – a trading company supplying the many delicatessen shops in the Netherlands with a wide range of delicacies including luxury and more everyday biscuits, tea, nuts and mustard.
Frank Eduard Bieze wants to widen his circle of customers and comes up with an innovative sales strategy: He packs a caravan full of his products (including plenty of sherry, beer and coffee) and drives round the delicatessens. At every shop he parks and invites the shop owner into the caravan for a quiet and relaxed sales chat over a drink.
The Docter Hammer salads are not just the first salads sold by Bieze, they are the first fresh products in the Bieze range.
Business is going well. The time has come for Bieze to have a ‘proper’ office building and to employ staff for the first time. F.E. Bieze Import is now selling the Stixi cocktail nibbles.
Bieze Import has already outgrown its first office building. The Company moves to Loosdrecht.
In 1979 Bieze BV, which now employs 25 people, moves to Almere. Bieze Import BV’s annual revenue from imported salads, sauces, kwark (cottage cheese) and pretzels from Germany, tea, spices and biscuits from England and savoury nibbles from France has increased to nearly 10 million guilders.
Frank Bieze jr., aged 28, takes over as General Manager because his parents emigrate to Canada.
To make retailers enthusiastic about Bieze’s innovative potato specialities, a campervan tour is organised. The campervan is parked in front of the large purchasing organisations so all the new Bieze products can be tasted on the spot.
Bieze Import’s new office and production hall is officially opened on 4 November 1989. Bieze Import now employs 44 people.
Biscuits, salads and dairy are Bieze’s most important products. Bieze BV decides to put more focus on dairy and De Zuivelmaatschappij (The Dairy Company) is established.
The rapid growth of Bieze makes it necessary to separate its various channels into separate companies. In 1998 Vers Logistiek (Fresh Logistics) is founded and all the employees in the Transport and Planning departments are given a new job in the new company.
In 2000 Epos merges with Unispec, which means that from 2000 Epos is part of Bieze Food Group. In 2002 Epos relocates to Nijkerk.
Nikita is the first Belgian company to join Bieze Food Group. At the end of 2011 Eros differentiates itself in the market by establishing Dutch Spices and producing allergen-free spices.
”Sell a company? We don’t do that!” is the initial reaction when McCain wants to acquire CêlaVíta. But McCain has the arguments needed to convince Bieze to let go of CêlaVíta.
The group of Belgian companies expands with the acquisition of Jebo and Starmeal. By offering a wide (fresh) range Bieze Food Group ensures that together they can serve the market even better and answer the need for healthy and tasty products. The acquisition of Twente Foods strengthens the Group’s position in the dairy market and, together, Twente Foods and De Zuivelmaatschappij form the Dutch Dairy Group.
In December 2014 Starmeal becomes the 100% owner of the Foodmaker restaurant chain and the Foodmaker concept is totally renewed. Everything now revolves around the 'Salad Farm', where customers can select their own salad ingredients. The Foodmaker philosophy is: fresh and healthy food with lots of vegetables and without added taste enhancers, preservatives and mayonnaise.
2016 is the time of expansion and growth. Bieze Food Group’s distribution centre relocates to Riddererf 2 and the logistics activities are brought together under one roof. BFG Warehousing is born! A floor area of around 15,000 m2 makes it is one of the largest sustainably-cooled distribution centres in the Netherlands.
On 8 December 2016 Foodmaker opens a new restaurant in Den Haag. This is the first Foodmaker outside of Belgium.
In recognition of his 40 years with Bieze Food Group, Frank Bieze is presented with the Nijkerk municipality silver medal of honour by the Mayor of Nijkerk, Gerard Renkema.
Extract BV adds fresh pesto and tapenade to Bieze Food Group’s range.
At the beginning of the year Bieze Food Group receives the BREEAM 4-star certificate. That means Excellent!
LCC BV merges with Bieze BV as of 1 January 2018 and all the LCC activities start trading under the name Bieze Specialties.
In March 2018 the Belgian companies Jebo and Nikita begin a very close collaboration and even start using the same name – Be Food! nv. The new single company does still have two separate production facilities.
In 2019 Brabantsche Wal B.V. joins Bieze Food Group. Brabantsche Wal is known for growing asparagus with a slightly salty taste as well as for producing and distributing specialities in small take-away packaging, such as yoghurt with various blue fruits, hummus with vegetables, and fresh red fruit.