United Basketball and QSTA have entered into a strong partnership
United Basketball and QSTA, the leading online fresh produce market for food professionals, have joined forces and begun a three year partnership. Being one of the companies in Bieze Food Group (BFG) means QSTA is closely intertwined with the ideas and ambitions of United Basketball.
Rian Faaij, Managing Director of QSTA, clarifies enthusiastically: “The cooperation with United Basketball gives us great opportunities to move our fast-growing QSRA trading platform even further up the chart. This top sports organisation’s ambition and approach really appeal to us and we can see a lot of scope for collaboration. We can’t wait to start working together after the summer.”
QSTA United
For the next three years all the United Basketball teams, except Yoast United, will compete under the name QSTA United. This includes all the premier league teams in the youth category, the promotion division team and the first women’s team that participates in the Women's Basketball League, the highest level in the Netherlands. The name ‘QSTR’ will be on the shirts of Yoast United, which plays in the BNXT League.
BFG has been associated with United Basketball as a business partner right from the start. As a company that is based in the Gelderland region and that attaches great importance to healthy and tasty food, BFG is very committed to the objectives and ambitions of this top sports organisation in Bemmel.
A strong connection
Jurgen van Krevel, CEO of Bieze Food Group, has been enthusiastically involved in the developments in Bemmel right from the start. He finds the passion of the ambitious organisation and its strong commitment to sports and talent development very appealing. BGF is based in Gelderland, which makes the company feel a strong connection with the region. BFG considers it important to show this in both words and deeds.
Healthy Gelderland
The cooperation also contributes towards reinforcing the Gelderland Gezond (Healthy Gelderland) programme aimed at inspiring the region’s residents to eat a more healthy diet, live a healthier lifestyle and exercise more. The aim is to involve both young and old through various activities including organising clinics and programmes for schools.